BEAR WINDER

(Case study)

Building a Cohesive Brand for Bear

We developed a distinctive personal brand designed to sit alongside Bears existing event label, OSO:DEN. The project focused on building a visual identity that felt connected yet unique, reflecting her presence within the underground music scene across London and Ibiza.

Industry

MUSIC & EVENTS

Timeline

2 MONTHS

Client

BEAR WINDER

Services

BRAND IDENTITY
ILLUSTRATION

(The challenge)

Bear, a well-established DJ based in London, already had a strong presence in the scene, but lacked a cohesive visual identity. 

  1. No existing branding to work from so this project was really about establishing the brand.
  2. The client wanted it to act as a sister brand to Bears' existing event label OSO:DEN so it needed to share some similarities but also be distinctly different to avoid confusion.

(The solution)

We partnered with Bear to take her existing presence and unify it into a cohesive, recognisable visual identity.

Brand Strategy & Identity
  • Conducted a discovery session to define the Bear's personality, audience, and unique value.
  • Moodboard and gathered inspiration from other brands
  • Developed visual and verbal identity:  logo, colour palette, typography, brand voice.
Creative Design & Collateral
  • Created a full logo suite to reflect the new identity.
  • Created a library of high-quality assets: a custom typeface and a brand pattern using real honey.

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