After identifying the brands ethos, we developed a distinctive
Tone of Voice and created detailed audience personas,
ensuring that all future marketing speaks directly to the people who need their services most.
Visually, we delivered a fresh, modern identity that feels both professional and approachable. This included a full visual suite, from logo design to a refined colour palette and typography system.
Everything was brought together in a comprehensive, easy-to-follow
brand book, offering a clear guide for how to use the brand consistently across platforms.
This project was all about building a brand with purpose, one that not only looks great but works hard behind the scenes to connect with the right audience and grow with intention.
