WRAYS VBR
(Case study)
Shaping the Visual Identity of Wrays VBR
Nectar Café partnered with Magnetiq to redefine its brand and boost local engagement. Through a refined visual identity, a stronger social presence, and targeted marketing campaigns, the café evolved from a neighborhood favorite to a recognizable local brand with measurable growth.
Industry
MOTOR GARAGE
Timeline
1 MONTH
Client
WRAYS VBR
Services
Brand Identity
PRINT DESIGN
(The challenge)
Wrays VBR is a family-run business with over 30 years of experience, built on a strong reputation for trust, reliability, and high-quality workmanship. While the business had developed a loyal customer base through word of mouth, it faced some key issues:
- No existing visual brand identity
Without a recognisable logo, colour palette, or visual system, the business lacked a clear way for customers to instantly identify or remember the brand. - Limited online presence
In an increasingly digital landscape, the absence of branding made it difficult to establish a consistent and professional presence online. - Preparing the business to scale
While operating without branding had worked well for many years, a more professional and cohesive identity was needed to support future growth and position the business confidently within the market. - Standing out in a crowded local market
Many similar businesses in the area had minimal investment in their branding. The challenge was to create a brand that still felt familiar and trustworthy to their existing customer base, while elevating the overall look and feel to something more refined and considered.
(The solution)
The focus was on developing a simple yet distinctive visual identity that respected the company’s long-standing reputation while giving them the tools needed to show up confidently both online and offline.
Brand Strategy & Identity
Before beginning the visual design process, we spent time understanding the business, its values, and the local market it operates within. Through discovery conversations and research into similar businesses in the area, we identified an opportunity to create a brand that felt familiar and trustworthy to existing customers, while still elevating the overall presentation of the business.
The identity was designed with simplicity and practicality in mind, ensuring it could easily be integrated into Wrays VBR’s day-to-day operations without adding unnecessary complexity.
Key elements included:
- A complete logo suite, including a primary logo, wordmark and submark to ensure flexibility across different formats and applications.
- A clear visual direction, informed by moodboard exploration to establish the tone, style and personality of the brand.
- A refined colour palette and typography system to create a consistent and recognisable visual language.
- A scalable identity system designed to work effectively across both digital and printed materials.
Creative Design & Collateral
Alongside the brand identity, we created a series of practical design assets that could immediately be implemented within the business.
This included:
- Redesigned invoice pads, created with a clean and structured layout to improve clarity while reinforcing the new brand identity. These were prepared and formatted ready for professional print.
- Business card design, ensuring Wrays VBR had a professional and cohesive touchpoint when connecting with customers and suppliers.
- Print-ready artwork, ensuring all collateral was supplied in formats ready for production and easy future use.
- The end result is a brand identity that feels professional, approachable and built to last—giving Wrays VBR the visual tools needed to support their next stage of growth while staying true to the trust and reputation they’ve built over the past 30 years.
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